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E-Commerce Guidance

Embarking on an e-commerce venture can be daunting, but with the right guidance and strategies, you can thrive in the digital marketplace.

The term e-commerce refers to the buying and selling of products or services over the internet, encompassing various activities and services related to these transactions.

We offer various services in the field of e-commerce in foreign countries, including:

1- Assessing the company's eligibility for conducting e-commerce sales in foreign countries,

2- Conducting research on suitable e-commerce platforms for the customer's product or service,

3- Providing detailed information on registration requirements for e-commerce platforms,

4- Assisting with platform registration procedures,

5- Contract consultancy,

6- Logistics consultancy,

7- Human resources research,

8- Foreign trade transaction consultancy,

9- Brand consultancy,

10- Unfair competition consultancy,

11- Consumer complaints consultancy,

12- Consultancy for administrative fines,

13- Payment and collection consultancy,

14- Consultancy on personal data protection

15- E-commerce taxation rules

Accurate and suitable information about the e-commerce legislation of the countries you intend to operate in is crucial if you plan to export your products or services abroad, or develop e-commerce sales for your company in foreign markets. Such information should facilitate your business goals and operations, while also being accurate and relevant to your specific needs.

Are you planning to conduct e-commerce activities abroad?

E-commerce is not a straightforward individual process, but there are already various business models for conducting online business, which can be categorized based on the number of suppliers or service providers to customers. These models include: 1-to-1 (e-shop), more-to-1 (e-mall), and more-to-more (e-auction).

The purpose of E-Commerce Management is to aid current and future managers in effectively overseeing the E-Commerce process by merging business models, marketing, and internet technology.

The latest technology transforming e-commerce is artificial intelligence (AI), which can interpret external data accurately, learn from that data, and use the learnings to accomplish specific goals and tasks through adaptable adjustments.

The utilization of AI techniques, systems, tools, or algorithms to facilitate activities associated with the purchase and sale of products or services over the internet is referred to as AI in e-commerce.


In 2021, Eurostat published recent studies indicating that 70% of the total population in Europe has engaged in e-commerce, with approximately 71% of participants reporting that their purchases were satisfactory.

The e-commerce market in Europe is of great significance, as it connects over 500 million consumers. The  transaction volume is more than  $602 billion. There is a significant disparity in e-commerce rates between Western Europe (83%) and Eastern Europe (36%), indicating a significant growth opportunity for e-commerce activities in the eastern part of the EU.

Do you have any knowledge about electronic trust?

The four main factors that have the greatest impact on e-trust are website accessibility, privacy, quality, and post-sale support.

Ensuring consumer trust in the seller and preventing fraudulent activity in transactions, as well as providing a secure and user-friendly website, are crucial factors in e-commerce.

An alternative approach to assessing trust could involve analyzing the personal information individuals provide.

There are several variables associated with e-trust, including "security," which is positive if the individual feels safe on the web and has security software.

Another variable is "frequency," which can be classified as low, medium, or high, depending on how often the individual connects to the internet per week.

The "frequency of online shopping" is also a variable that affects e-trust.

Although low frequency of Internet use may imply a lack of trust in e-commerce, studies have shown the opposite to be true. There is no direct correlation between the frequency of an individual's internet use and their online shopping behavior.

Another important aspect to consider is that e-commerce provides a significant opportunity to market products globally, expanding the potential customer base by eliminating geographical barriers between merchants and consumers. Additionally, each e-commerce provider operates independently while also being interdependent with others in the industry.

The OECD has provided a comprehensive definition of e-commerce in the document "OECD Working Party on Indicators for the Information Society". It refers to the buying or selling of goods and services via computer networks using methods specifically designed for receiving or placing orders. Although these goods and services are ordered through these methods, their delivery does not necessarily have to be carried out electronically.

The internet, being the most open and democratic communication system, is founded on the principle of freedom - freedom of knowledge, the exchange of ideas and information This rapidly expanding network is ideal for facilitating the growth of actual trade.

To address the need to regulate e-commerce, the European Union (EU) passed the e-commerce directive, also known as Directive 2000/31/EC of the European Parliament and of the Council, which pertains to certain legal aspects of information society services, specifically electronic commerce in the internal market.

A distance contract is concluded when a customer orders a product from an online store using an electronically organized sales system exclusively.

Irrespective of their source, products must comply with the relevant harmonization laws of the European Union when they are offered for sale on the single market. Prior to being possessed by end-users within the EU, products from non-EU countries must pass through the process of being authorized for free circulation in the internal European market. To ensure compliance, border control authorities must examine all products, in accordance with regulations.

In cases where products are dispatched or transported from a different EU member state than the one in which they were identified, the VAT return must comprise the complete amount exclusive of VAT, along with the relevant VAT rates, total amount of corresponding VAT subdivided into quotas, and the overall VAT amount. The regulation stipulates comprehensive guidelines regarding the administrative prerequisites for the VAT return form, pertaining equally to the state of supply and the state of consumption.

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