Fairs & Training Programmes
We offer comprehensive expertise and innovative solutions to help businesses establish, manage and optimize their contract relationships, and ensure compliance, minimize risks, and achieve their desired outcomes.
QANAQ conducts research to find the most suitable trade fair organizations for your company and product, organizes your fair participation in line with your sales strategy, and provides support through local partners in the host country to maximize the benefits you can obtain from the fair.
Would you like support for your international trade fair participation?
Fairs
Determining the anticipated benefits of participating in international trade fairs and setting fair objectives are essential for both participants and visitors. It is observed that many companies attend fairs without an effective strategy and are satisfied with a success rate of only 40%. However, a success rate of 40% suggests that damage cannot be compensated even by investing 2.5 times more money, effort, and time. Regrettably, companies with an inadequate understanding of fairs often consider small successes as significant gains and concentrate on the day's results instead of addressing their shortcomings. This results in a sense of happiness from losses.
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To establish an effective trade fair participation strategy, it is essential to conduct a thorough analysis of the host country and visitor potential, as well as gain prior knowledge of the other companies in the booth area and the level of competition. Unfortunately, many companies fail to achieve their primary objective by renting booths in locations where direct competitors in the same industry are present. Nonetheless, the placement of the booth in the fairground is also a crucial detail for the trade fair participant.
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In selecting appropriate fairs for its customers, QANAQ also contacts the company responsible for the trade fair organization to ensure that the booth space offered to the customer is in line with their marketing strategy.
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International trade fairs present effective marketing prospects for firms seeking to broaden their reach into foreign markets. Nevertheless, it is critical to manage the fair organization and participation strategically and conduct precise analysis of the outcomes.
Are you interested in participating in trade fairs held in African countries?
One should not disregard the fact that trade fairs, while seemingly focused on promoting participants and the host nation, also present excellent chances for trade cultures to blend and converge.
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The collaboration of foreign countries in commercial activities is crucial for the establishment of rules and the revelation of customs in international trade. The term "globalization," which is commonly used, bridges the gap between shared markets and commercial regulations, while also offering producers diverse perspectives. Trade fairs designed for international participants are one of the areas where globalization spreads most rapidly. Nonetheless, it is crucial to acknowledge that a fair organized at the appropriate time, in the right country, and with suitable participants can provide maximum benefits.
Applying the same strategy for directing customers at trade fairs in Africa and Europe can lead to mistakes due to the different markets and visitor expectations in each region. While development progresses rapidly at fairs held in countries located in Africa, it cannot yet be said that the right visitor audience is fully participating in the fair.
Do you need local partners to represent you at the fair?
Charging visitors a participation fee for trade fairs can be particularly advantageous for fair participants operating in industries such as educational content, precious metals, infrastructure projects, petroleum, and related products.
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Numerous manufacturers seeking access to foreign sales channels identify fairs that they deem appropriate and exhibit their products and services to foreign buyers at least once a year. The existence of this tradition even during the Roman Empire is evident from the establishment of fairgrounds in specific areas of coastal cities on certain days of the year. Additionally, we can observe that ancient Egypt, Sumerians, China, and countries with access to coastlines or oceans had a well-developed comprehension of fairs.
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Although technological advancements enable manufacturers to market their products to buyers more quickly and easily, the belief persists that buyers and sellers must physically meet to transition from the marketing stage to the sales stage. Essentially, successful sales operations, particularly for high-value products, require the buyer and seller to come together and use their five senses to perceive each other's reality after a successful marketing stage.
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Do you know which international fairs are suitable for your product?
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Accurately identifying the foreign market countries that are most suitable for your product is essential when choosing the best international fair to attend. Developing an export and marketing strategy without anticipating the impact of factors that can increase or decrease your product's competitiveness in the targeted market can result in wasting at least 40% of your effort and expenses.
TRAINING PROGRAMMES
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QANAQ arranges customized training programs for personnel within companies and banks focused on banking and foreign trade.
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QANAQ offers tailored training programs for company and bank personnel, in various fields such as arbitration, mediation, international marketing, digital asset management, artificial intelligence, e-commerce, international banking, financing of foreign trade, and more. These programs are delivered either digitally or in-person by expert trainers authorized to provide training.
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Commonly requested topics in training programs organized for bankers include:
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Risk management ,credit analysis, financial analysis, business valuation, international banking payment systems, capital markets, deposit and fund management, insurance, retail and corporate banking services, benchmarking transparency & accountability, international standards benchmarking on credit policies, sector policies, taxation, conclusion, blockchain and cryptocurrency, banking laws and regulations, ethics and governance in banking, innovative banking technologies.
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Training programs are organized for institutions on topics such as defense industry technologies, construction , including in-house training, aviation, animal health, and efficient agricultural practices.